2015 PITTSBURGH PIRATES BROADCASTS GARNER RECORD HIGH RATINGS ON ROOT SPORTS

Regional Sports Network’s 2015 Pirates Telecasts Earn Franchise Record-High
Ratings and Third Highest Household Ratings of All U.S.-Based MLB Teams

ROOT SPORTS,  the exclusive rights holder of Pittsburgh Pirates regional telecasts, announced today the network posted an 8.4 average household rating for the 2015 Pittsburgh Pirates regular season. This marks the highest rated season recorded in the network’s history, and the third highest household ratings of all U.S.-based Major League Baseball teams for the 2015 season.

With more than 250,000 fans tuning in to watch every game this season, the Pirates earned the second-best record in MLB, and the most wins (98) since the 1991 Pirates also won 98 games.

Six of the network’s top 20 highest rated Pirates games came from the 2015 season, with two – each versus the St. Louis Cardinals – ranking in the top 10. Additionally, the 2015 Pirates season’s rating were up 9-percent over last year and 2.5-percent over the 2013 season.

The 8.4 rating marked a 75-percent increase over the Pirates 10-year ratings average, beginning with the team’s 2005 season. The Pirates also scored big in primetime this season, posting an 8.7 average household rating from the 7 p.m. to 10 p.m. timeslot, 48% higher than their closest competition.

All ratings noted are according to Nielsen Media Research in the Pittsburgh DMA.

 

ROOT SPORTS  also is the home of the Pittsburgh Pirates and Pittsburgh Penguins. The network reaches approximately 3.2 million households across five states and delivers more than 350 live events each year – all of which are available in high definition.
ROOT SPORTS  is owned and operated by DIRECTV Sports Networks LLC, and is now part of the AT&T family. It operates regional sports networks’ in the Southwest, Northwest, Pittsburgh and Rocky Mountain regions. The four networks combined reach approximately 13 million households across 22 states and have exclusive programming and distribution partnerships with more than 25 teams and conferences.